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The launch of ChatGPT and DALL-E in late 2022 produced a tidal wave that crashed through society in the same way that the reveal of the first generation iPhone left the globe quaking. We collectively stood up and said “ooh, shiny new tool!” Then the hot takes started...
A wise marketing sage told me once that to understand language and its rapid permutations, look to the arbiters who shape it – middle school girls. Through smart phones and texting, these language pioneers shaped/are shaping culture itself. Condensing it....
Trends in branding shift faster then a Gen Z-er swiping up on TikTok. What worked last week in branding was to build a bold minimalist identity that worked well on digital channels and was serviceable for print. Clean UX trends pioneered by Apple and curated...
