Comprehensive branding
For over a decade, I’ve worked with founders, CEO’s and leadership teams to clarify their value, align their teams, and own their market.
Brand Strategy
The control center for the brand, built to align vision, culture and audience around a central purpose. In this first phase of work, I endeavour to understand every facet of your business, short and long-term goals, industry, team dynamics, desired audience, and competitors.
Workshops & Interviews
Qualitative Research
Brand Audit
Competitive Analysis
Audience Study
Positioning
02
Verbal Identity
A messaging framework to define your brand and rally your team around a common vision. In this second phase of work, we’ll develop the heart of the brand with key language to support internal brand adoption and shape external perceptions.
Naming
Brand Language
Audience Messaging
Voice & Tone
Brand Archetype
Signature Brand Story
03
Visual Identity
A cohesive, unmistakable visual design system that embodies the brand strategy and verbal identity. This third phase brings the brand to life in color, design, type and imagery to differentiate your firm and promote recall and retention.
Logo Design
Brand Guidelines
Color, Texture, and Pattern
Typographic Standards
Illustration and Iconography
Pictorial Standards
04
Implementation
A brand launch is a transformational moment to rally your team and reintroduce your brand to the market. In this fourth phase we’ll give the brand shape with a suite of assets and materials designed to share and promote the brand across touchpoints.
Content Strategy
Branded Templates
Social Assets
Presentation Materials
Print and Digital Collateral
Channel Branding
Ready to attract high caliber clients
and stand out in your market?
Brand engagements start at $15K
ADD-ONS
Take your brand further.
Add-on 1
Website
A custom, interactive experience grounded in audience insights for lead capture and promotion. This optional phase destills the brand strategy and identity into a digital destination built on a cutting-edge platform to captivate and convert your audience.
Site Architecture
UI Design System
AEO & SEO
Page Copy
Website Design
Interaction Design
Add-on 2
Retainer
Already have a brand or previously worked with Bragg Brands? Multiply the impact of your brand and enhance the capabilities of your team with fresh monthly content, collateral, assets and materials designed to support awareness, leads, and sales.
New Web Pages
Sales Decks
Exhibit Designs
Motion Graphics
Marketing Copy
Branded Swag
Add-on 3
Monitor
Ensure the enduring performance of your new brand with an annual brand assessment with performance tracking, market response, and key recommendations compiled into a comprehensive report.
CLIENT PRAISE
What it’s like to work with Bragg Brands.
Clarify your value.
Outshine competitors.
Build sustainable growth.
Hi I’m Travis Bragg – brand strategist and principal designer at Bragg Brands. I brand professional services firms with strategy, design and heart.
